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b image

back flap:
The back part of a dustjacket that folds inward and contains copy continued from the front flap and/or a photo and biography of the author.

back list:
Previously published books that are not new but still in print and available from the publisher, as opposed to front list, which are recently released books.

back matter:
The contents of a book that appears after the main text; may include an afterword, appendix, colophon, glossary, and index.

backing up:
Printing the reverse side of a sheet of paper that has already been printed on the other side.

bad break:
An unattractive or illogical beginning or end of a page, a line of type, or a poorly hyphenated word.

An undesirable graphic effect in which a gradation contains visible stepping of shades.

The amount of data that can be sent from one computer connection to another at any given time.

The name of a publication as it is displayed on the cover.

bar code:
A series of vertical lines that identify the book, the book's publisher, and the book's price. The bar code used especially for books is called a Bookland EAN.

Baronial cards:
A type of card stock that often has a beveled edge, used for announcements and invitations.

The imaginary line on which the letters in a line of type appear to rest.

basis weight:
The weight in pounds of a ream (500 sheets) of paper cut to a standard size according to the grade of paper.

bastard title:
The half title of a book found on the page in front of the title page.

A measure of modem speed equal to one signal per second.

Bulletin Board System. An online system for exchanging messages and information with others.

The flat surfaces or rings at the ends of cylinders on a printing press that come in contact with each other during printing which serve as a basis for determining packing thickness.

belt press:
A large printing press that prints several pages in one pass.

beveled edge:
When the outer margins of a stock of paper (usually a card stock) have been embossed or blind embossed.

Bézier curve:
A curve used in illustration programs that provides control handles for manipulating the shape of an arc.

Part of a book's back matter in which other books or magazine articles are cited as resources or for the reader's further reference.

binder's creep:
The slight but cumulative extension of the edges of each inserted spread or signature in a saddle-stitched publication.

The area or department within a printing plant that handles trimming and binding.

The fastening of assembled sheets or signatures along one edge of a publication. The binding process also includes folding, gathering, trimming, stitching, gluing, and/or casing.

Short for biography. The brief description of an author's life and/or publication history that appears in the back matter of a book.

BInary digiT. The basic unit of digital information.

bitmapped graphic:
A matrix of dots, or pixels, all of the same density, that forms an image.

black letter:
The Gothic type style popular in Germany in the 15th century.

black plate:
Also referred to as black printer, this printing plate is used along with cyan, magenta, and yellow plates in four-color (CMYK) process printing. Also called the key plate, its purpose is to enrich the contrast of the final reproduction.

Originals or reproductions in which black is the only color, as opposed to one-color (which can be any single color), two-color, four-color, or more.

A rubber material that is clamped around the cylinder on a printing press, to which the image is transferred from the printing plate, and from which the image is transferred to the paper.

The portion of an image that extends beyond the trim area of a page.

bleed allowance:
The amount in which a bleed must extend beyond a document's trim in order to allow for variations in cutting and folding.

An area in an image that merges from one color (or gray level) to another. Also known as a graduated tint, graduation, fountain, dégradé, or vignette.

blind embossing:
A bas-relief effect achieved by stamping an image onto paper without ink.

blind image:
An image that has lost its ability to hold ink and fails to print.

blowup (noun):
A photographic or digital enlargement.

blow up (verb):
To enlarge an image, either photographically or digitally.

blue pencil:
A light blue pencil that is used to mark up layouts and which cannot be reproduced by a platemaking camera. Also called a non-repro pencil.

A photoprint made from stripped-up film negatives or positives that is used as a proof to check the position of page elements before printing. Also called a blueprint.

In printing, the same thing as a blueline.

A short quote or announcement used to promote a book.

The surface on which camera-ready artwork is pasted in preparation for photomechanical reproduction.

The viscosity or consistency of an ink. 2. In e-mail, the text of a message, as opposed to the header, which includes information such as To, From, Subject, and Date.

body copy:
The majority of the copy in a book, magazine article, or marketing piece, as opposed to headline copy. Also known as text.

body type:
A particular font used for the main text of a printed piece, as opposed to headline type or caption type.

A set of type that is heavier (thicker or darker) than the text type of the same typeface. Short for boldface.

A set of type that is heavier (thicker or darker) than the text type of the same typeface. Also called bold.

bond paper:
A grade of paper that is stronger and more durable than the average sheet of paper, often used for letterhead.

book fair:
An event or trade show where publishers promote their upcoming books.

book paper:
A grade of coated or uncoated paper used in books.

A publication of less than 48 pages.

An Internet-related term, short for "robot," that describes programs which automate tasks such as sorting e-mail.

The process of skewing pages to compensate for paper thickness as it is folded. Primarily used on signatures designed for large web- or sheet-fed presses.

An undesirable phenomenon in which the reproduction of book or magazine pages is off by as much as 1/16 of an inch.

Bits Per Second. A measure of modem speed.

break for color:
To separate the parts of a piece to be printed in different colors.

The reflective quality or brilliance of a piece of paper. In color, the amount of light reflected by a particular color.

In papermaking, a heavyweight paper used for printed materials that will be frequently handled such as posters, folders, announcements, direct mail pieces, and invitations.

Business Reply Mail. Return postcards or envelopes in which the postage has been pre-paid by the original sender.

A large, tabloid-size advertising circular.

A pamphlet of two or more pages that is folded or bound.

A printing technique in which an image is printed with a sizing ink, then bronze powder is applied while the ink is still wet to produce a metallic effect.

A software application that lets you navigate and view online information, such as World Wide Web pages.

An undesirable effect that occurs when a sheet of paper has been improperly printed or folded, causing wrinkles.

The degree of thickness of paper, usually expressed as pages per inch.

bulk mail:
A class of mail sent by the U.S. Postal Service at a discount rate for business mail of at least 200 pieces that has been sorted by zip code.

A small black circle or similar graphic used in front of items in a list, often called a bullet list.

Ink applied from a fifth or higher plate in four-color process printing to strengthen a specific color. Also referred to as a touchplate.

bump exposure:
In halftones, removing the screen for a short time to increase highlight contrast and drop out the dots in whites.

To expose a plate when making printing plates.

To rub pasteup boards with a tool called a burnisher in order to affix galleys to them and smooth out any wrinkles.

A tool used to rub galleys onto pasteup boards and smooth them out.

The author's name as it appears under the title or at the end of an article or story.

A unit of digital information equivalent to eight bits or one character.

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