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w image

walk-off:
A condition in which a part of an image on a plate deteriorates during printing.

WAN:
Wide Area Network.

warm color:
A color containing yellow or red.

washup:
The process of cleaning the rollers, plate, or ink fountain of a printing press.

waterless printing:
A method of printing in which the plates consist of metal for image areas and rubber for non-image areas for printing without water. Also called driography.

watermark:
A design that is subtly impressed on a sheet of paper by raising the pattern of the dandy roll during papermaking.

wax:
An adhesive material used to affix typeset copy and artwork to a paste-up board.

wax holdout:
A coating that prevents adhesives from bleeding through one side of a sheet of paper to the other.

web:
1.
A roll of paper used in web printing (as opposed to sheet-fed printing). 2. When capitalized, "Web" is short for World Wide Web.

web press:
A printing press that uses rolls (webs) of paper rather than sheets. Also called web-fed press.

Web site:
A collection of World Wide Web pages, usually containing a home page plus several other pages.

web tension:
The amount of pull applied to a web of paper on a web-fed press.

weight:
The thickness of a line or typeface. Also, the density of paper measured in pounds.

wet trapping:
A method of trapping in which wet ink is printed over previously printed wet ink. See trapping.

whirler:
A device for applying photosensitive coatings to printing plates in the platemaking process.

wholesaler:
In publishing, a company that buys books in quantity for resale to stores and libraries.

widow:
The end of a paragraph or beginning of a column of text that is undesirably short:
a single short word or the end of a hyphenated word.

wipe-on plate:
A printing plate on which a light-sensitive coating is wiped.

wire service:
A news-gathering service that sells information and stories to its subscribers, such as Associated Press.

wire side:
The side of a sheet of paper that is next to the wire in the paper manufacturing process, as opposed to the felt or top side.

wire-o binding:
A method of binding in which a series of wire loops are run through punched holes or slots along the inner margins of the pages.

with the grain:
To fold or feed paper into a printing press parallel to the grain (direction of the fibers) of the paper.

woodcut:
A style of illustration in which lines of varying thickness are cut in relief on plank-grain wood for the purpose of making prints. The same effect can be achieved digitally in a drawing program.

word spacing:
The amount of space between each word in typeset text.

word-of-mouth:
An informal means of promoting a product from one person to another.

work and tumble:
To print one side of a sheet of paper, then turn the sheet over from gripper edge to back using the same side guide and plate to print the second side.

work and turn:
To print one side of a sheet of paper, then turn the sheet over from left to right using the same gripper and plate to print the second side.

work for hire:
A type of agreement in which the writer or designer sells the complete rights to a work to a publisher.

workaround:
A manual procedure implemented in order to overcome a shortcoming of a program or piece of equipment.

working title:
A preliminary title used to refer to a book as it is being written and before the official title is decided upon.

wove paper:
Paper that has a uniform, unlined surface and a soft, smooth finish.

wraparound:
See runaround.

wrinkles:
Creases in paper that happen during printing, or irregularities in the surface of inks formed during drying.

WWW:
World Wide Web. A global hypertext network that lets users view text and graphics using a browser. Also called the Web.

WYSIWYG:
What You See Is What You Get. An accurate screen representation of final output.

 
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